Partnering for Goods
Passionate people get things done. Not only that, but they get things done with greater efficiency. Aaron Carlson of Uptight Goods has identified an efficient solution to a food-related problem and has taken steps to...
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We’ve All Gone Mobile, Why Can’t Video? — Series 2 of 7
Whether you like it or not, vertical videos are becoming increasingly popular and will continue to gain traction. This is in large part due to their ease of viewing on mobile devices and, furthermore, social...
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Video and Voiceover Match Game
From the silent voice of your conscience to the familiar, booming voice of Morgan Freeman, we can quickly identify vocal characteristics and associate them with specific moods and feelings. Today, we’re going to test your...
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Finding Your Type
Queen of Comic Sans has a nice ring to it, but we would never associate such a young, unpolished, or controversial typeface with Her Royal Majesty. Read about our recommendations for the monarch’s brand and...
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Smaller is Superior
From the onset, the Madison Avenue dream was a large office, spanning several floors, in skyscrapers overlooking the bustling streets below. But is that the best way to connect with clients and consumers? We don’t...
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Breaking into Video Marketing — Series 1 of 7
Video has arrived, and it’s not going anywhere any time soon. From Instagram and Snapchat to sponsored ads, videos are created and viewed everywhere. There are 72 hours of video footage uploaded to YouTube every...
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The Gamechanger: An Inkjet Webinar
We have mastered the art of designing for inkjet, so we teamed up with PaperSpecs and Canon Solutions America to create a webinar to share our combined knowledge of the possibilities of inkjet printing. Read...
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I’d Like to Thank My Parents, Oprah and Dr. Phil: The Importance of Proofreading Your Work
Whether it’s a manifesto or a tweet, proofreading your written communications is very important. Not only can your text influence your reputation, but it can make a major impact on your bottom line.
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5 Female Influencers in Advertising: Then and Now
In honor of National Women’s History Month, here are some of the key players throughout advertising’s history.
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