Personalized vs. Customized Wallcoverings: What’s the Difference?
Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality...
READ MOREA Winning Formula for B2B Video
Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak...
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Awards Recap for 2021
As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received...
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Color Control: RGB vs. CMYK
Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two...
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Sharing a SLYCE of Website Success
It’s always satisfying to launch a website we designed and developed—but it’s especially sweet when it’s a restaurant site we practically cooked up from scratch. Just days ago, the new SLYCEcoalfiredpizza.com went live, and, like...
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ICYMI: Direct Mail’s Superpowers
Since the start of the pandemic, more people report suffering from digital marketing fatigue—a fact not lost on savvy marketers. So, we think this is the perfect time to remind you about the power of...
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Media-Agnostic Marketing Design: Size Doesn’t Matter
For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as...
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How Do You Measure Success?
Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea...
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Creating Surroundings with a Sense of Well-being
Right now, our homes need to offer sanctuary as well as shelter, and design can help create that sense of well-being. So, during Highwood Design Week 2021, Sherwin-Williams and Beyond the Surface™ custom wallcoverings by...
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