Web Designers and Web Developers—What’s the Difference?
By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web...
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ICYMI: Getting Descriptive with Logos
The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a...
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Branding Your Environment as Well as Your Business
Do you do business in a competitive market or in an industry where aesthetics can affect results—like beauty and fashion, food and hospitality, financial services, health and wellness, nonprofits, technology? Then you need to go...
READ MOREMarketing Takes Flight with Drone Videos
Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their...
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Email 101 for 2021: Trigger-based Automation
All strategies require regular updates. We’ve updated our strategies and recommendations for an automated email campaign that works for 2021.
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Real Insights About Virtual Events
The novelty of virtual events is wearing off, but the necessity isn’t. Street Level Studio asked Trey Smith, vice president of events for Simpler Media/CMSWire, to share some expert insights on creating and marketing successful...
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All That Glitters—A Lesson in Color Control
All that glitters isn’t gold! Our senior designer applied unique color knowledge and computer skills to create a custom gilded ceiling treatment that is nothing less than brilliant.
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Paper + Pigment: Why Designers Have Color Issues
Paper + Pigment: Why Designers Have Color Issues “In visual perception, a color is almost never seen as it really is—as it physically is. This fact makes color the most relative medium in art. In...
READ MOREHow You Can Get Creative About Customer Retention in 2021
How You Can Get Creative About Customer Retention in 2021 In its recent report “Accelerating Out of the Crisis,” market research company Forrester summed up 2020 as a year when “the impossible happened over and...
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