SLS Blog

Finding Your Type
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Queen of Comic Sans has a nice ring to it, but we would never associate such a young, unpolished, or controversial typeface with Her Royal Majesty. Read about our recommendations for the monarch’s brand and learn how to find your...
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Smaller is Superior
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From the onset, the Madison Avenue dream was a large office, spanning several floors, in skyscrapers overlooking the bustling streets below. But is that the best way to connect with clients and consumers? We don’t think so.
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Breaking into Video Marketing — Series 1 of 7
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Video has arrived, and it’s not going anywhere any time soon. From Instagram and Snapchat to sponsored ads, videos are created and viewed everywhere. There are 72 hours of video footage uploaded to YouTube every minute and Periscope users have...
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The Gamechanger: An Inkjet Webinar
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We have mastered the art of designing for inkjet, so we teamed up with PaperSpecs and Canon Solutions America to create a webinar to share our combined knowledge of the possibilities of inkjet printing. Read how you can optimize the...
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I’d Like to Thank My Parents, Oprah and Dr. Phil: The Importance of Proofreading Your Work
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Whether it’s a manifesto or a tweet, proofreading your written communications is very important. Not only can your text influence your reputation, but it can make a major impact on your bottom line.
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5 Female Influencers in Advertising: Then and Now
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In honor of National Women’s History Month, here are some of the key players throughout advertising’s history.
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A Menu Makeover for Buffo’s
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We redesigned the menu wall at Buffo’s Restaurant so customers could find what they need more easily.
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Training for the Polar Bear Plunge
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Watch a video of Tanya and Zach getting ready for their dip into Lake Michigan.
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A New Channel Strategy for Life Fitness
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See our design process for Life Fitness’s special order Costco kiosks, from initial sketches to the final product.
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Pixels 101: An Introduction to Resolution and Print Size
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The humble pixel. A simple, four-sided object (usually a square or rectangle) that is at the heart of our digital world today, and yet it is so often misunderstood. The term pixel has been around since at least the early...
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