SLS Blog

animated desktop computer display colorful books
The Home(Page) Edit: Give Your Website a Spring Cleaning
||
First, there was Marie Kondo and keeping the items that bring you joy. Then there was the art of Swedish death cleaning, which is not as macabre as it sounds. The latest phenomenon in personal organization is The Home Edit,...
continue reading
Blog Post: A balancing act: print design and the environment
A Balancing Act: Print Design and Environmentalism
||
Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?
continue reading
image of water being turned into wine
Can You Believe It?
||
April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?
continue reading
tablet and laptop screen showing Action Plastics website
The Next Level for Action Plastics
||
When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.
continue reading
animated women standing with their hands on their hips
Why We Love and Hate Women’s History Month
||
It doesn’t seem like a stretch to say a lot of women have a conflicted, love-hate relationship with Women’s History Month (WHM). We do, too. Here’s why we celebrate it anyway!
continue reading
animated heart and brain holding hands
Love & Logic: The Marketing Strategy Combo that Lasts
||
Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.
continue reading
polaroid photos of commercial and residential settings
Personalized vs. Customized Wallcoverings: What’s the Difference?
||
Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality comes from personalization.
continue reading
A Winning Formula for B2B Video
||
Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...
continue reading
2021 Award Review
Awards Recap for 2021
||
As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.
continue reading
image of RGB and CMYK colors
Color Control: RGB vs. CMYK
||
Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
continue reading