Brand Strategy

three display signs showing a woman running, a woman playing tennis, and a man surfing
Media-Agnostic Marketing Design: Size Doesn’t Matter
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For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn...
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man looking at desktop computer that displays Mail Smart Suite
ICYMI: Getting Descriptive with Logos
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The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a brand’s story. Seems like a...
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board room with a blue spiral wall that says connect and engage
Branding Your Environment as Well as Your Business
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Do you do business in a competitive market or in an industry where aesthetics can affect results—like beauty and fashion, food and hospitality, financial services, health and wellness, nonprofits, technology? Then you need to go the extra mile to stand...
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image of a sky full of lanterns
How to Send Season’s Greetings in a Pandemic
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How to Send Season’s Greetings in a Pandemic Reaching out to customers, partners, and employees on special occasions can have a huge impact on your business relationships. It shows you are invested in and value them as individuals. And at...
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A Princess Walks into a Museum …
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During a trip to the Field Museum with her young daughter, Street Level Studio’s content strategist sees firsthand the magic of marketing through the eyes of a storyteller.
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What Doesn’t Kill Creativity Makes It Stronger!
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Sometimes realities like budgets, brand guidelines, and business objectives can feel like creativity killers. Yet that doesn’t have to be the case. Often a concerted effort to converge creativity with the constraints of commerce yields the most imaginative results.
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Hitting the Brand Strategy Reset Button
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The business world is facing a new reality, especially when it comes to consumer behavior, which makes now the best time to hit the reset button on your brand strategy. Our director of new business development shares key insights into...
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A Question of Resilience
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Right now, questions about what resilience is and who has it seem more relevant than ever. If you ever pause and wonder whether you and your business can make it through the COVID-19 crisis, there’s good news.
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Drawing Attention in a Digital World
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Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise...
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Tanya Goes to KBIS
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We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the...
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