Brand Strategy

Finding Your Type
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Queen of Comic Sans has a nice ring to it, but we would never associate such a young, unpolished, or controversial typeface with Her Royal Majesty. Read about our recommendations for the monarch’s brand and learn how to find your...
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Breaking into Video Marketing — Series 1 of 7
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Video has arrived, and it’s not going anywhere any time soon. From Instagram and Snapchat to sponsored ads, videos are created and viewed everywhere. There are 72 hours of video footage uploaded to YouTube every minute and Periscope users have...
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The Gamechanger: An Inkjet Webinar
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We have mastered the art of designing for inkjet, so we teamed up with PaperSpecs and Canon Solutions America to create a webinar to share our combined knowledge of the possibilities of inkjet printing. Read how you can optimize the...
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I’d Like to Thank My Parents, Oprah and Dr. Phil: The Importance of Proofreading Your Work
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Whether it’s a manifesto or a tweet, proofreading your written communications is very important. Not only can your text influence your reputation, but it can make a major impact on your bottom line.
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A Menu Makeover for Buffo’s
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We redesigned the menu wall at Buffo’s Restaurant so customers could find what they need more easily.
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A New Channel Strategy for Life Fitness
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See our design process for Life Fitness’s special order Costco kiosks, from initial sketches to the final product.
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A Modern Look for Inspirion Wealth Advisors
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Earlier this year, we created a new website and corresponding marketing materials for Inspirion Wealth Advisors, a progressive, high-end financial advisory firm.
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Five Steps to Make the Most of Your Tradeshow Experience
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Learn how to make the most of your tradeshow experience as a first-time or experienced exhibitor.
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Your Guide to Developing a Powerful Tagline
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What makes a great tagline? Here are the keys to creating a tagline that’s memorable and reflects your brand.
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Color Swatches
What’s in a (Color) Name?
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Every color tells a story, and each of the roughly ten million colors that are visible to the human eye conveys a message by producing a chemical reaction in our brains. These messages are often tied to emotional responses, personal...
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