Design

animated desktop computer display colorful books
The Home(Page) Edit: Give Your Website a Spring Cleaning
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First, there was Marie Kondo and keeping the items that bring you joy. Then there was the art of Swedish death cleaning, which is not as macabre as it sounds. The latest phenomenon in personal organization is The Home Edit,...
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Blog Post: A balancing act: print design and the environment
A Balancing Act: Print Design and Environmentalism
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Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?
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tablet and laptop screen showing Action Plastics website
The Next Level for Action Plastics
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When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.
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polaroid photos of commercial and residential settings
Personalized vs. Customized Wallcoverings: What’s the Difference?
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Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality comes from personalization.
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A Winning Formula for B2B Video
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Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...
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2021 Award Review
Awards Recap for 2021
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As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.
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image of RGB and CMYK colors
Color Control: RGB vs. CMYK
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Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
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desktop computer, tablet, and phone showing SLYCE website
Sharing a SLYCE of Website Success
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It’s always satisfying to launch a website we designed and developed—but it’s especially sweet when it’s a restaurant site we practically cooked up from scratch. Just days ago, the new SLYCEcoalfiredpizza.com went live, and, like a piping hot pie with...
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three display signs showing a woman running, a woman playing tennis, and a man surfing
Media-Agnostic Marketing Design: Size Doesn’t Matter
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For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn...
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image for wellness design event
Creating Surroundings with a Sense of Well-being
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Right now, our homes need to offer sanctuary as well as shelter, and design can help create that sense of well-being. So, during Highwood Design Week 2021, Sherwin-Williams and Beyond the Surface™ custom wallcoverings by Street Level Studio are hosting...
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