Design

Did Helvetica Just Get Lucky?
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The fascination with font design continues. A recent Printmag.com article took a “what if” look at Helvetica’s rise to “typographic celebrity.” Did Helvetica just get lucky? Click the link to check out the article.
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Taking SLS Design to the Streets
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Do you know what mainstay of modern urban design was first spotted along Chicago’s Magnificent Mile nearly 40 years ago? The answer: light pole banners.
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We Smell Success Brewing
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A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read...
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How We Want to Celebrate World Design Day
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On April 27, the international design community is celebrating World Design Day 2019, with a special focus on women designers who create “intelligent, inclusive, sensitive design whether to make big differences or small ones.”
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An Insider’s Look at the SLS Logo Rebranding
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An Insider’s Look at the SLS Logo Rebranding Take a look behind the curtain and explore the ins and outs of our recent Street Level Studio rebranding. Grogg, our creative director, and Chris, one of our senior designers, led the...
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Partnering for Goods
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Passionate people get things done. Not only that, but they get things done with greater efficiency. Aaron Carlson of Uptight Goods has identified an efficient solution to a food-related problem and has taken steps to propel his passion project forward.
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Finding Your Type
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Queen of Comic Sans has a nice ring to it, but we would never associate such a young, unpolished, or controversial typeface with Her Royal Majesty. Read about our recommendations for the monarch’s brand and learn how to find your...
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Smaller is Superior
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From the onset, the Madison Avenue dream was a large office, spanning several floors, in skyscrapers overlooking the bustling streets below. But is that the best way to connect with clients and consumers? We don’t think so.
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5 Female Influencers in Advertising: Then and Now
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In honor of National Women’s History Month, here are some of the key players throughout advertising’s history.
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A Menu Makeover for Buffo’s
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We redesigned the menu wall at Buffo’s Restaurant so customers could find what they need more easily.
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