Multichannel Communications

image of RGB and CMYK colors
Color Control: RGB vs. CMYK
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Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
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desktop computer, tablet, and phone showing SLYCE website
Sharing a SLYCE of Website Success
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It’s always satisfying to launch a website we designed and developed—but it’s especially sweet when it’s a restaurant site we practically cooked up from scratch. Just days ago, the new SLYCEcoalfiredpizza.com went live, and, like a piping hot pie with...
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colorful background with the words BAM! POW!
ICYMI: Direct Mail’s Superpowers
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Since the start of the pandemic, more people report suffering from digital marketing fatigue—a fact not lost on savvy marketers. So, we think this is the perfect time to remind you about the power of direct mail to stand out...
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three display signs showing a woman running, a woman playing tennis, and a man surfing
Media-Agnostic Marketing Design: Size Doesn’t Matter
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For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn...
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image for analytics
How Do You Measure Success?
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Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and...
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graphic with various screens and analytics
Web Designers and Web Developers—What’s the Difference?
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By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web developer should be involved. But...
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Marketing Takes Flight with Drone Videos
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Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.
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two phones that display different email templates
Email 101 for 2021: Trigger-based Automation
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All strategies require regular updates. We’ve updated our strategies and recommendations for an automated email campaign that works for 2021.
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Blog_virtual_event
Real Insights About Virtual Events
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The novelty of virtual events is wearing off, but the necessity isn’t. Street Level Studio asked Trey Smith, vice president of events for Simpler Media/CMSWire, to share some expert insights on creating and marketing successful online experiences.
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How You Can Get Creative About Customer Retention in 2021
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How You Can Get Creative About Customer Retention in 2021 In its recent report “Accelerating Out of the Crisis,” market research company Forrester summed up 2020 as a year when “the impossible happened over and over.” Faced with its seemingly...
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