Video Marketing

A Short Overview of Short-Form Video Marketing
Today’s social media platforms have become short-form video playgrounds. Companies of every size and stripe are realizing the seconds-long clips found on TikTok, Instagram, and YouTube can pack a ton of attention-getting power.
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Dr. Digital Answers Questions About Experiential Website Design
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Too many websites are boring electronic billboards that fail to leverage today’s technological potential. Adding video, games, data visualizations, and more can transform site visitors into site participants.
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Go Mobile & Go Dark: Optimizing your Email Design
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As the art and science of email marketing continues to evolve, marketers are using a variety of techniques to attract and hold their readers’ engagement and interaction with the brand. But which trends are proving to be most effective in...
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Dr. Digital: Video Green Screen
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Video green screen is a timesaving, budget-friendly catalyst for creativity that has transformed what’s possible in video production. In the right hands, it is possible to create head-turning videos set just about anywhere in the world—even in places that exist...
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Off to the Braces! A Marketing Campaign for Gilbert Orthodontics
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Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the...
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animated heart and brain holding hands
Love & Logic: The Marketing Strategy Combo that Lasts
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Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.
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A Winning Formula for B2B Video
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Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...
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2021 Award Review
Awards Recap for 2021
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As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.
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Marketing Takes Flight with Drone Videos
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Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.
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How You Can Get Creative About Customer Retention in 2021
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How You Can Get Creative About Customer Retention in 2021 In its recent report “Accelerating Out of the Crisis,” market research company Forrester summed up 2020 as a year when “the impossible happened over and over.” Faced with its seemingly...
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